We sat down and had a chat with the FRANKiE4 creator and designer, Caroline, about the process for creating her largest Winter range yet.
Tell us about how you develop a new range. Where do you start?
An occupational hazard of mine is always looking at women’s feet, I simply can’t help it. I look at shoes before I look at faces. So researching trends and styles is an everyday occurrence for me. When the time comes to start developing a new range, it starts with drawings, spec sheets, and lots of skype conferences with our supplier. Once I’ve received prototypes then I scoot over to China to work closely with our supplier on making all the changes to the prototypes needed. Once the look, the fit and the feel are just right then I start developing the different colours in time for our stockists to pick. I like to keep our colourway palette to tones that women will easily be able to match our styles to their clothes.
You’re known to be quite extensive in your wear-testing. Why does this play such a huge role in your process?
If my shoes don’t make ladies happy, I’m in strife! I have to wear test my styles to create the perfect formula of fashion and function. I’m always terrified of designing a ‘dud’.
Wear testing keeps my bar high.
What does your work week wardrobe look like?
My wardrobe actually matches my ethos on footwear; gorgeous designs that you feel comfortable and confident in.
I keep a lot of basics on hand, so in the morning it’s easy to pull something together that is practical and professional. I love quality items, beautiful breathable textiles that are cut to suit your body shape and feel comfortable to move in. I love tailored pieces but ones that have some give. Of course, my shoedrobe is always bursting at the seams. I pretty much only ever wear samples of future ranges, I’m basically a full time ‘wear tester’.
Which AW17 style is your pick?
That’s like picking a favourite child! But if I had to choose, my go-to styles this season are ASHLEY in black – it’s a classic silhouette in nubuck leather, she goes with everything and I love adding a bit of height. Also, ALEX in champagne is a cute, sophisticated flat to wear on weekends, to dinner, or even to the office. The champagne colour is light and adds a point of interest to any outfit.
Which three words would you use to describe the AW17 range?
Functional, versatile, modern.
Visit either of our FRANKiE4 concept stores now to try the new AW17 Range!
260 Moggill Rd, Indooroopilly
110 Maygar St, Windsor